The most common question posed to me is “how did you become an Image Consultant?”. It’s a fair question especially when you look at my background.
Growing up I was completely consumed by sports. You were more likely to find me in a pair of sweats and a ball cap than a cardigan and brogues.
Later I became a working cowboy, I started by working for my parents small farm, then on to day work at a horse ranch in Oregon and eventually culminating in my job on a 100,000+ acre cattle ranch in Big Sandy, Montana.
What I fail to mention is that between these huge swings in life experiences I was constantly focused on what was trending at the moment. Usually in business wear (ie; suits, ties etc.) but also in more casual clothing.
I remember visiting a gentleman who sold suits shortly before I left for my LDS mission to Mexico and after discussing the type of suits, the color and the tailoring I was interested he looked at me and said, “I’ve never had anyone quite as focused on current styles as you come into my store.” Yes, I’m paraphrasing, it’s been several years since this happened. Nonetheless, I was flattered.
Several months ago I was at a conference for work in Las Vegas. I was surrounded by some of the most entrepreneurial people I’d ever met. I was there as an assistant to the company’s CEO (You know him as Mr. Dreamboat, I know him as Dad). While there I decided I wanted to try my hand at starting my own business, the only problem was I had no idea where to start.
After talking with some very helpful serial entrepreneurs I decided that despite my love of fashion, I should focus on helping people. I made this decision not because one passion outweighs the other, I just figured that I couldn’t make any money in the fashion industry. Then something very interesting happened. A client of the company that I worked for was putting on a presentation regarding how to dress for success. I decided to attend as from what I’d heard she was a fantastic presenter.
After listening to Andy Paige present for 10 minutes I texted my dad and said “I think I want to work for Andy Paige” to which he replied “well go tell her!”. Andy’s presentation centered around how our clothing often speaks louder than our message, and that if we’re not dressing correctly, no matter how good our idea is, often times we won’t be heard. At this particular conference you have the opportunity to eat dinner with the different presenters and pick their brain for help on your project. I sat with Andy ready to express my interest in doing exactly what she did.
What happened next cemented in me that this was my future. At the dinner table with me were two ladies. Neither were particularly well dressed but both anxious to talk to Andy about her presentation and how it could benefit them.
One in particular was an over 6 foot tall woman from Canada who worked daily with oil field and electrical professionals. She explained that she felt like her height was the only thing that people noticed when she walked into a room and that was it. The idea was then presented to her to imagine that she was wearing a really great dress and had her makeup done just right, she already commanded attention walking into a room, now she was ready to control that attention. She began to cry, and explained that she had wanted that exact scenario to play out but didn’t know where to start.
Andy gave her some simple tips in regards to makeup and what small steps to take to start owning her own femininity and challenged her to start the next day. I interacted with this woman several more time, each time she was more confident, each time a little bit more feminine. She was still being her authentic self, but she was letting her
light shine. I knew after seeing this transformation begin that there was nothing I wanted to do more than help men dress for success and do it while staying true to their authentic selves.
I spend most every day focusing on tips that will help men better communicate their message in the boardroom, on a date, or just in everyday life. In the few short months that The Style Guy.de has been in operation I’ve already helped men make changes to their wardrobe that make them feel significantly more confident in themselves. It’s been a fun ride, and I’m excited to see where it takes me.